Nielsen is bringing its next-generation measurement solution to market on Jan. 11, the company announced today, but acknowledged its most detailed audience data and analytics still aren’t ready for use as currency.
Nielsen is bringing its next-generation measurement solution to market on Jan. 11, the company announced today, but acknowledged its most detailed audience data and analytics still aren’t ready for use as currency.
Tubi pitches a slate of new ad formats during its NewFronts presentation, plus an app experience to imitate social and an Amazon partnership.