PayPal has chosen GroupM as its global media agency of record, following a review that lasted more than a year. 

PayPal was drawn to the WPP agency’s approach to full-funnel performance marketing using data and analytics tools to reach businesses and consumers wherever they are, PayPal Chief Marketing Officer Leanne Sheraton said in a statement.

“With over 431 million active accounts globally, our customers’ needs and behaviors are changing quickly,” Sheraton said. “Together, we will partner to grow PayPal from an online payments leader to reimagining the many ways PayPal will empower our customers to thrive in the global economy.”

Spending was not disclosed for the account. In the U.S., PayPal Holdings spent $112.2 million measured media in 2022, according to Vivvix, including paid social data from Pathmatics. 

Havas Media had previously handled the bulk of PayPal’s media business across Europe. PayPal also worked with Publicis’ Spark Foundry, S4’s Media.Monks and Dentsu’s iProspect.

Havas Media could not be reached for comment.