Less than a week ago, Ad Age reported that Droga5 Global Chief Creative Officer Neil Heymann would be departing his post for a new venture with Publicis Groupe. Today, Publicis Groupe has announced that Heymann will be one of the founding leaders of Le Truc, a New York City-based center of creative excellence that unites more than 600 creatives, producers and strategists from the holding company's New York agencies in a single space.
Heymann will serve as chief creative officer and will be part of a chief creative leadership team that includes Chief Design Officer Bastien Baumann, former Ogilvy executive creative director and head of design; current Leo Burnett Global CCO and Publicis Communications NA CCO Liz Taylor; and Publicis NY CCO Andy Bird. Publicis Groupe Global Chief Strategy Officer Carla Serrano will serve as president, while former Saatchi & Saatchi Managing Partner, Operations Elaine Barker will head up resource management and operations.
The founders see Le Truc as the latest manifestation of the company’s “Power of One” philosophy, which came into even sharper focus during the pandemic. “We’ve always believed that the best creativity comes from diversity and the right curation of team for briefs,” says Serrano. “During the pandemic, as we started to work remotely, there was a level of creative interdependence and generosity that I’ve never seen. We’ve also learned so much as a society about the importance of interdependence, diversity and collectiveness. So as we come out of the pandemic, we really want to design for the future and keep the best of what we’ve learned.”
As for why Heymann was the right leader to help open Le Truc, “Neil is an incredible hybrid, with digital, retail, more traditional comms, as well as the integration with Accenture and a creative agency, which is useful in our world,” Serrano says. “But also, from an attitudinal standpoint of collectivism, he’s kindred with us. We believe in practitioner leaders, not someone who swoops in from above, and, he’s just a lovely, lovely person. So with all that, Neil fits the bill in so many ways.”