Mediapalooza is back, but the fun is tempered by the fact that agencies whose ranks were decimated by layoffs at the front end of the pandemic are running out of people who can pitch, much less service the accounts if they win.
Mediapalooza is back, but the fun is tempered by the fact that agencies whose ranks were decimated by layoffs at the front end of the pandemic are running out of people who can pitch, much less service the accounts if they win.
Rising stars of media buying talk what's exciting in media, change needed in the industry and advice for advertisers.