Ashish Prashar, an international justice reform activist, former press secretary for the Mayor of London, and one-time head of communications for Publicis Sapient, now has another line to add to his extensive and highly accomplished resume: Global chief marketing officer for R/GA.
“Our agency, industry and society have shifted tremendously over the past year,” says R/GA’s global CEO Sean Lyons. “Ash’s thoughtful, strategic advocacy and service to others make him an ideal shepherd of our values and our purpose of helping clients design businesses and brands for a more human future.”
In his new role, Prashar is poised to oversee R/GA’s worldwide marketing functions and will be responsible for the creative powerhouse’s market strategy, brand and corporate communications.
“Sean played a big role” in attracting me to the organization, says Prashar, who’s now based in New York. But Lyons’ input was not the only reason. R/GA’s core mission of working toward a “more beautiful and human future” aligns closely with his own principles, Prashar says, having sensed an opportunity to continue his advocacy in the role of global CMO.