First, a personal note: I’m very excited to be attending my first Small Agency Conference this year! As a judge for the Small Agency Awards I saw some incredible work and resilient stories. The virtual event, which takes place from August 2-4, is going to be packed with hands-on workshops, panels, keynotes, peer-to-peer sharing and case studies around topics that are crucial for small shops.
This year will be unique as small agencies have adjusted, powered through, and thrived during a global pandemic.
This year’s program will touch upon a wide range of subjects, including How to deal with burnout after a year of working 24/7; how small shops are diversifying their talent base and becoming more inclusive; how to land a large client(and how that might affect your business); how to grow your capabilities without selling out; what trends from the pandemic will live on and how they will change the way shops do business; and how to build a culture within your agency, and why that could help you win new accounts.
Some of this year’s speakers include Roger Camp, partner and chief creative officer of Camp+King, Keith Cartwright, founder, president, and chief creative officer of Cartwright, Paulo Carvajal, chief strategy officer of Noble People, Courtney Cotrupe, CEO of Partners+Napier, and so many more (some are pictured above).
I’m looking forward to networking with old and new faces and even moderating a panel as I continue to explore small agency trends. Hope to "see" you there! Tickets are available at adage.com/saca2021.
Let’s talk about the P-word
Chattanooga, Tennessee-based agency Humanaut launched a multimedia campaign for supplement brand Garden of Life that tackles the taboo around women speaking about number 2. Ironically the agency was forced to make a censored and uncensored version of the ads for Dr. Formulated Women’s Probiotics because some stations still have an issue with the topic being on air.
“We made an ad talking about how in the year 2021, women and commercials should be okay talking about poop,” David Littlejohn, Humanaut’s chief creative director said in a statement. “And then to our surprise, we had our ad rejected by several networks, telling us it’s still not okay for women to use a four-letter p word ending in oop.”