Stellantis has parted ways with TRG, formerly known as The Richards Group, whose workload for the automaker had included the Ram account, which the agency held for 15 years. Ram creative assignments will be “consolidated to existing agency resources,” according to a Stellantis spokesperson. Stellantis creative roster shops include Doner and Highdive.
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“After a more than decade-long partnership that inspired award-winning work, including the Ram brand’s critically acclaimed ‘Farmer’ commercial that continues to be called one of the best Super Bowl commercials ever, the Ram Brand and Dallas-based advertising agency The Richards Group have amicably decided to end their AOR relationship as the Ram Brand enters a new era with its industry-changing trucks and vans,” Stellantis Global Chief Marketing Officer Olivier Francois said in a statement.