VaynerMedia has launched its first Latin America office, VaynerMedia LatAm, based in Mexico City.
Inaugural clients include Anheuser Busch InBev’s Grupo Modelo division —specifically, working as a consultant with the Mexico office of the brewer's in-house agency, DraftLine, — and TikTok, which was already a client for the agency in the U.S. and U.K., and extended the partnership to Latin America. Vayner already works with a number of AB InBev brands in the U.S. including Budweiser.
Vayner Latin America will be led by managing director Gabriela Fenton, who most recently served as CEO of Saatchi & Saatchi Mexico.
“Gabriela Fenton, is one of the strongest executives I’ve ever met in the industry; she's a force of nature,” Gary Vaynerchuk, CEO, and founder of VaynerMedia said during an Ad Age Remotely video interview earlier today. “
The Latin America office is VaynerMedia's latest move to expand its global footprint. Founded in 2009, the agency also has offices in New York, Los Angeles, London, and Singapore, which was established in 2019.