Subscribe
Agencies

Volkswagen names Johannes Leonardo lead agency

Volswagen has tapped Johannes Leonardo as lead agency. (Volkswagen)
AP
By:
Adrianne Pasquarelli
February 15, 2019 05:27 PM

Three months after WPP won Volkswagen's North American business, the carmaker has named Johannes Leonardo the lead agency on the account, even though the shop is not majority-owned by WPP.

Featured Stories

Agencies
Madwell’s closure—what marketers can learn about assessing agency financial risk
Agencies

There are various ways marketers can evaluate their agency partners’ financial fitness.

EL
By:
Ewan Larkin
LR
By:
Lindsay Rittenhouse
Madwell’s closure—what marketers can learn about assessing agency financial risk
Possible Conference
Possible 2025 takeaways for marketers
Possible Conference
PH
By:
Parker Herren
GF
By:
Gillian Follett
Possible 2025 takeaways for marketers
Google
How Google plans to measure ad campaigns on iPhones
Google
GS
By:
Garett Sloane
How Google plans to measure ad campaigns on iPhones
Brand Marketing
How brands can get a Met Gala boost, despite this year’s tough economic backdrop
Brand Marketing
AP
By:
Adrianne Pasquarelli
How brands can get a Met Gala boost, despite this year’s tough economic backdrop

Latest News

US ad employment fell in April for the fifth straight month
Madwell’s closure—what marketers can learn about assessing agency financial risk
Agency news you need to know this week
Toyota, McDonald’s and dozens of other brands are doing Asian American advertising right
Staying current is easy with newsletters delivered straight to your inbox.

See More in Agencies

Madwell’s closure—what marketers can learn about assessing agency financial risk
Agency news you need to know this week
R/GA launches AI SEO tool for brands as traditional search continues to be disrupted
Tracking ad agency account reviews—the latest on brand creative, media and more
Staying current is easy with newsletters delivered straight to your inbox.