Hermeti and Ana Balarin will relocate to London to head up creative at Wieden+Kennedy’s London office, just a year after moving to the agency in Portland.
The Brazilian husband and wife duo, who were partners and chief creative officers at Mother London before leaving for W+K in June 2021, will move back to London at the start of the New Year. They will complete W+K London’s leadership team, joining Ryan Fisher, president; and Dan Hill, chief strategy officer, London and global.
W+K's Interim Chief Creative Officer Susan Hoffman, who moved to London in 2021 while the office searched for its permanent creative leaders, will return to Portland to work with Global Chief Creative Officer Karl Lieberman and Global CEO Neal Arthur.
Meanwhile W+K Portland has recruited Azsa West, executive creative director of Anomaly Berlin, to join Portland as chief creative officer. West is a former W+K creative who held several leadership roles throughout its network, including its Portland, New York, Shanghai and Tokyo offices. An artist, director and filmmaker, she was featured as one of Ad Age's "Creatives You Need to Know" in 2018.
"As we sought out the next creative leader for Portland, we knew we wanted someone specific: someone from and of this place, someone proud of and committed to the city of Portland, and someone committed to the work, who’s able to keep it simple and focused on ideas over everything," said Karl Lieberman, in a statement. "Azsa West is that person. She started here in WK12 and has worked for Wieden all over the globe. She brings both an international perspective and an extremely local one. She loves this place and has helped build it. We’re excited to have her back.”
W+K also announced today that John “JP” Petty III will take on a new global role for the agency’s social-first creative studio, Bodega. Meanwhile, Portland Managing Director Jess Monsey, who returned to the agency nearly three years ago, has decided to depart the agency at the end of this year. While the agency secures Monsey’s replacement, Global CEO Neal Arthur will serve as interim managing director/president in Portland.