So far, 2020 has been a case study in global connectedness. The impact our individual behaviors can have on people, communities and economies across oceans and continents is clearer than ever. The novel coronavirus outbreak has thrown into stark relief a need for swift action to protect our planet while we still can: Critics have argued that the pandemic has been far more effective at reducing carbon emissions than government policies. But there are more than a few individuals—and agencies—out there doing their part to secure a brighter future.
“There’s literally nothing more important than the planet,” says Chris Eichenseer, creative director and founder of Chicago’s Someoddpilot agency. “On a galactic scale, it’s our home, we will never get another, and quite frankly, it doesn’t need us. It will move on with or without our participation.”
With Earth Day on the horizon, Ad Age Studio 30 talked to Amp members whose participation includes the sustainability-minded campaigns and agency initiatives they’re working on in 2020.