This week in New York, the Association of Music Producers, aka AMP, held its inaugural awards show to celebrate the year's most notable sonic achievements in the advertising and
branding space, part of this year's Creative Week festivities. Best of Show went to Williamsburg, Brooklyn-based music shop Antfood, for its memorable score and sound design on Good Books' wild, animated short film "Metamorphosis."
Created out of New Zealand's String Theory and animated out of
Buck, the film is an homage to Hunter S. Thompson, a trippy tale about how Dr.
Gonzo of "Fear and Loathing" makes his way to Good Books to buy Kafka's "Metamorphosis." Antfood's soundtrack features an eclectic mashup of music and
sound effects, the perfect complement to the film's array of visuals, from cel
animation and compositing. Antfood's work on the film also took Best Use of
Music/Sound for Web/Interactive Branding, a tie with Yessian, honored for "Compilation" for Nick Cave's "Dream Bigger Dreams."
Other top winners of the night included Human, for Best Original Score on
Hennessy's "Manny," out of Droga5 and Outstanding Adaption of "Toy Car World,"
for Google Fiber out of Venables Bell.
Blast also earned double nods, for Best Sound Design and Outstanding Mix on "One Block" for Sony Xperia Ion, out of McCann.
Best Original Song went to Primal Scream for Fruit of the Loom's "Trampoline," out
of The Richards Group Dallas.
Good Ear Music earned Best Use of Licensed Song nod for Wieden + Kennedy New
York's "Whatever's Comfortable" spot featuring Odetta's "Hit or Miss."
Pirate took home the nod for Most Effective Use of Music in a Campaign for Red
Stripe -- Hooray Beer, while Copilot Strategic Music earned Best Use of Music for a
Film or Game Promo for Dishonored/Bethesda Softworks' "Drunken Whaler."
The honorees were selected by the AMP membership, along with music
professionals from agencies, brands, record labels and publishers.
To open the show, AMP tapped, ironically, Quiet Man and its founder Johnnie
Semerad to create this stunning stop-motion opener, featuring 100 characters
created with the company's MakerBot 3D printer and 3D scanning system.