Best Places to Work 2021: Crossmedia
New York-based media agency Crossmedia is notching its second consecutive Top 5 appearance in the Ad Age Best Places to Work list for companies with more than 200 employees.
At the now 20-year-old agency, which has offices in New York, Pennsylvania and California, talent comes first. Along with matching employee contributions to savings plans, offering unlimited PTO days and perks like tuition and gym reimbursement, the agency is also flexible with employees who want to redirect their careers or experience new roles. “You are given space to really figure out what better suits your career path, but also what the agency needs,” says Anthony Stancil, managing director of talent at Crossmedia. Stancil has experienced this first-hand; nine years ago, he started at the agency as an account lead.
Diversity also runs in the agency’s DNA. More than 50% of Crossmedia’s senior management is female, while 25% belong to a multicultural group, including the agency’s CEO, Kamran Asghar. With the social justice movement around Black Lives Matter, the agency set up #XMEquality365, a year-round initiative to support Black and marginalized minority groups, just days after George Floyd’s death.
When the pandemic hit, the agency made daily communication about health and wellness with its employees a top priority. In a time of economic uncertainty, the agency was able to foster a fully remote work environment, negotiate out of more than $100 million worth of media commitments and redirect efforts into work like pro-bono media partnerships, PSA content and rising media formats like OTT and podcasts. All that allowed the agency to avoid layoffs. While 2020 revenue has yet to be finalized, Crossmedia’s 2019 North American revenue remained steady from 2018 at around $50.9 million.
Crossmedia also continues to operate with a stringent seven-point transparency policy and has consultancy PwC do an annual audit of its books.