NP Digital, a minority-founded and owned agency, emphasizes the value of diverse perspectives, beginning with its hiring practices. These include posting open positions on 10 diversity-focused sites and requiring all new hires to complete microaggression and bias training.
The agency supports work-life balance through “Focus Fridays,” minimizing meetings to allow employees time to prepare for the week ahead. Employees who meet deadlines are encouraged to log off two hours early every Friday, not just during the summer, as part of its efforts to reduce burnout.