Conservative political action committee The Lincoln Project goes for the jugular in a new attack ad (below) that ridicules Trump’s Saturday campaign rally in Tulsa, Oklahoma. Titled “Shrinking,” the spot needles the president for the poor turnout (“Trump’s Tulsa Rally Attendance: 6,200, Fire Dept. Says,” per The New York Times) and engages in a steady stream of double entendre about, well, size, accompanied by damning visuals and newspaper headlines.
“Hey Donald,” an announcer says in voiceover, “your campaign manager told you a million fans wanted to come to your first big rally. Turnout in Tulsa? A dud. You’ve probably heard this before, but it was smaller than we expected.” Here the ad offers a close-up of a clip of Trump gesticulating with his hands, bringing them closer together in a gesture suggestive of shrinkage. “It sure wasn’t as big as you promised,” the announcer continues. “Honestly, we’re not surprised. We’ve seen that you’re shaky, can’t keep your polls up, and it’s getting worse. You talk a big game”—here the ad serves up a clip of Trump hyping the Tulsa rally—“and can’t deliver. Sad. Weak. Low-energy. Just like your presidency. Just like you.”