Democrats experiencing agita over midterm elections prospects—as inflation keeps rising, the pandemic drags on and the Biden agenda continues to stall—have another reason to agonize: Republicans already have a major edge in the political ad game surrounding the U.S. Senate.
Today, we kick off our ad tracking for the 2022 election cycle, as part of our award-winning Campaign Trail coverage. Our guiding principle, as always: If you want to understand politics, follow the money—especially the ad money. Campaign Trail is a project of Ad Age Datacenter, led by Director of Data Management Kevin Brown in partnership with Kantar/CMAG. Bookmark us at AdAge.com/CampaignTrail.