Editor's note: Here's the 19th installment of the 2016 Presidential Campaign Ad Scorecard. The chart below represents a collaboration between the Ad Age Datacenter -- specifically, Kevin Brown, Bradley Johnson and Catherine Wolf -- and Kantar Media's Campaign Media Analysis Group (CMAG). Some context from Simon Dumenco follows. --Ken Wheaton
• First of all, ICYMI: Last week in Campaign Scorecard we covered a sudden surge in pro-Trump PAC spending on traditional broadcast advertising, thanks to a FOD (Friend of Donald). Given this week's news about the sorry state of the Trump campaign's finances, we'll be watching closely in the weeks ahead to see if pro-Trump PAC spending can begin to narrow the gap between the Trump campaign and Hillary Clinton's much better-financed campaign.
• Also ICYMI: My colleague Kate Kaye offers a closer look at Trump's campaign expenditures here and examines his new email fundraising strategy here.
• Our interactive Campaign Scorecard charts, which are designed by Ad Age's Chen Wu, have typically looked like this. But this week we're taking a break from that format to deliver a special, straightforward breakdown of the real winners of the presidential race so far: the broadcast TV stations that have pulled in the most money from ads for presidential candidates. Because, despite all the hype about this year's campaign being a turning point for digital ad dollars, it's still a very good time to be a traditional broadcast media owner... in certain markets (until now, generally states with early, influential primaries or caucuses).
• The money spent and/or booked on presidential campaign ads to date (from April 5, 2015 through Nov. 7, 2016 -- because we track advance bookings too) on just the 10 stations listed below adds up to $132.9 million.
• In the weeks and months ahead, as the advertising action shifts to swing states, we'll be closely tracking a new set of political ad-dollar recipients.
| Station | Market | Station Owner | Ad Spending | |
|---|---|---|---|---|
| 1 | WMUR | Manchester | Hearst Corp. | $34,768,054 |
| 2 | WBZ | Boston (Manchester) | CBS Corp. | $21,227,000 |
| 3 | WHDH | Boston (Manchester) | Sunbeam Television Corp. | $14,886,095 |
| 4 | KCCI | Des Moines-Ames | Hearst Corp. | $12,383,410 |
| 5 | WCVB | Boston (Manchester) | Hearst Corp. | $11,704,990 |
| 6 | WHO | Des Moines-Ames | Tribune Media Co. | $8,997,487 |
| 7 | WFXT | Boston (Manchester) | Cox Enterprises | $8,519,025 |
| 8 | KWQC | Davenport-Rock Island-Moline | Media General | $7,556,042 |
| 9 | WFTV | Orlando-Daytona Beach-Melbourne | Cox Enterprises | $6,411,305 |
| 10 | KCRG | Cedar Rapids-Waterloo-Iowa City & Dubuque | Gray Television | $6,406,695 |
Spending and ad buys (future buys subject to change) for presidential campaigns from April 5, 2015, through Nov. 7, 2016, as of June 22, 2016. Total broadcast TV spending-to-date is $412.7 million (including Hispanic broadcast stations).
