Advertising News

Alibaba Buys Majority Stake in Chinese Ad Tech Firm

Alibaba's headquarters in Hangzhou, China (Nelson Ching/Bloomberg)
AD
By:
Angela Doland
January 14, 2015 04:20 PM

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Accounts in Review
Inside Mars’ massive agency review—Publicis takes media from WPP, IPG expands its remit

The confectionery giant has also expanded its relationship with IPG.

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Inside Mars’ massive agency review—Publicis takes media from WPP, IPG expands its remit
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Food & Beverage
How coffee marketers are responding to growing desire for decaf and half-caff
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Influencers & Creators
Creator and influencer trends brand marketers need to know about right now
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Gillian Follett
Creator and influencer trends brand marketers need to know about right now