We know what you're thinking after reading the headline -- Pepsi and Kendall Jenner.
And you're right. That might have been the biggest campaign flub in the past few years. But rummage through your memory a bit more and you'll recall a bunch of other disasters in 2017 we'd rather forget but probably won't.
Here's a pro-tip: Don't co-opt Black Lives Matter to sell soft drinks. Pepsi's commercial, from its Content Creators League, showed Kendall Jenner magically settling a standoff between protesters and police by offering an officer a Pepsi. It was exorciated on social media, parodied on "Saturday Night Live" and promptly pulled. Agencies used the backlash to their advantage, claiming it would not have happened had a shop been involved. Six months later, PepsiCo Global Beverage Group President Brad Jakeman left to form a consultancy; in November he told Ad Age the spot was "the most gut-wrenching experience of my career."