Batter up! It’s late July and that means it’s time for the start of Major League Baseball—this year, anyway. The MLB returns Thursday for Opening Day, a whopping 119 days late due to a variety of delays caused by the coronavirus pandemic. The 2020 regular season will last just 60 games, a far cry from the 162 that comprise a regular year. Despite the postponements and truncated schedule, brands are still hoping for a home run.
On Thursday, Bank of America will air a 30-second spot as part of the bank’s “Let’s Rally” push. Set to Willie Nelson’s “Always On My Mind,” the commercial shows empty baseball stadiums around the country and staffers getting the fields ready for players. “A setback? Well that’s just a comeback you haven’t met yet,” a voiceover says. A sponsor of the MLB since 2004, the Charlotte, NC-based Bank of America is also teaming up with the Boys & Girls Clubs of America for the new campaign. The bank will donate $10,000 and up to $1 million for to the organization for every late-game rally.