Marketers appear ready to travel for work again. In a stark contrast to four months ago, a majority of executives are now willing to travel domestically for reasons that include business, according to a new travel-focused survey conducted by the Association of National Advertisers.
The ANA found that 77% of vaccinated respondents would travel, compared to just 23% as recently as February, the last time the survey was issued. The association surveyed ANA brand marketers, marketing-related businesses, including agencies and nonmembers in May.
“This new report shows business travel is strengthening, but we still have a long way to go before we reach pre-COVID levels,” said Bob Liodice, CEO of the ANA, in a statement.