Brand Marketing

Coke Brings Back Its Polar Bears for the Holidays

Coca-Cola's new polar bear packaging. (Coca-Cola)
November 21, 2016 08:13 PM

Coca-Cola is giving its polar bear mascots some holiday love for the first time in three years. While the bears aren't included in the brand's Christmas TV ad, they will be featured on some packaging, which hasn't happened in the U.S. since 2013, according to a Coca-Cola Co. spokeswoman.

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