DoorDash has scored a multiyear marketing partnership with the National Basketball Association that gives the delivery brand exposure during games played by the NBA, the WNBA and in the NBA 2K League.
The deal kicks in today with the start of the NBA Playoffs and just weeks after the NBA resumed the 2019-20 season in its so-called “bubble” in Orlando where there are players and staff, but no fans on site. It makes DoorDash the first brand to hold the title of official on-demand delivery platform of the league, a designation that could help the delivery brand—which calls itself “the nation’s leading last-mile logistics platform”—as it competes against the likes of Grubhub, Postmates and UberEats (and DoorDash's sibling brand, Caviar) vying to get orders from people watching the games.