Brand Marketing

Give It a Try: Put Brands in Consumers' Hands (Literally)

Advertrying is reaching 1 million target consumers in a week by placing Tylenol PM on beds in resorts throughout the U.S. with a note that says, 'We know how long you've waited for this vacation, and we know how much you want to catch up on your sleep. Enjoy.'
By:
October 22, 2007 05:00 AM

Featured Stories

2025 Creativity Awards
Introducing the winners of the 2025 Ad Age Creativity Awards
2025 Creativity Awards

Four juries selected the top entries in Work, People, Creative Marketing and Production.

TN
By:
Tim Nudd
Introducing the winners of the 2025 Ad Age Creativity Awards
A-List & Creativity Awards
JB Smoove is getting into the advertising business
A-List & Creativity Awards
EL
By:
Ewan Larkin
JB Smoove is getting into the advertising business
Brand Marketing
EV startup Rivian begins its first big marketing push—behind the campaign
Brand Marketing
ES
By:
E.J. Schultz
EV startup Rivian begins its first big marketing push—behind the campaign
Influencers & Creators
Why B2B brands are going all in on creator marketing—and inside LinkedIn’s new video tool
Influencers & Creators
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By:
Brandon Doerrer
Why B2B brands are going all in on creator marketing—and inside LinkedIn’s new video tool