Research and analytics firm IRI has recruited a heavy hitter from Google with deep roots at Procter & Gamble Co. as its new CEO.
Kirk Perry, who’s been president of global client and agency solutions at Google since 2013, working with the biggest clients and agencies, is set to arrive in May. Prior to Google, Perry spent more than two decades at P&G, most recently as president of global family care. He was also previously a VP of U.S. operations and North America marketing. Perry's departure from P&G came as a surprise, given that he was widely seen by insiders as a leading candidate to eventually become CEO there.
The move comes as IRI and its marketer clients work to deal with the loss of cookies and other personal identifiers from Google Chrome and develop workarounds for targeting customers and evaluating marketing effectiveness.