KFC’s latest colonel isn’t a celebrity. It isn’t even a real person.
Meet the Virtual Influencer Colonel, a computer-generated, suave-looking guy posting images on Instagram (well, supposedly doing the posting).
The social-media campaign—teased on Twitter and Facebook—spoofs the fame that people and, increasingly, brands, seek out on Instagram.
Posts on the platform include a "secret recipe for success" tattoo on his abdomen, show off his styled gray hair and altogether modern take on Colonel Harland Sanders' signature white suit and black tie, and include lines such as "always try to inspire like I do when I’m making amazing fried chicken.”
The influencer's talents and services, according to a humorous take on a media kit, include disruptive business deals, inspirational "collabs" and authentic Gen-Z engagement. “Basically, I am an international mogul turned virtual person who wants to inspire the world with my amazing life,” the character says in the kit.