Brand Marketing

LeBron James Signs Unprecedented Lifetime Deal With Nike

LeBron James has endorsed Nike since signing with the brand in 2003. (Courtesy of Nike)
December 07, 2015 11:00 PM

Featured Stories

TV Upfront
8 streaming and CTV predictions for the TV upfronts
TV Upfront

Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity.

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By:
Parker Herren
8 streaming and CTV predictions for the TV upfronts
Brand Marketing
Marketing hiring shows signs of slowing—plus, a look at key openings paying more than $200,000
Brand Marketing
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By:
E.J. Schultz
Marketing hiring shows signs of slowing—plus, a look at key openings paying more than $200,000
Possible Conference
NFL CMO on reaching youth and diverse consumers through philanthropic marketing
Possible Conference
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By:
Parker Herren
NFL CMO on reaching youth and diverse consumers through philanthropic marketing
Sports
How sports hype videos became a marketing tool for teams—watch 8 winners
Sports
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By:
Jon Springer
How sports hype videos became a marketing tool for teams—watch 8 winners