In late April, when the pandemic was just beginning to realize its deadly potential, Macy’s said it was still planning to move forward with a Thanksgiving Day Parade. Now, the beleaguered department store chain is offering consumers a glimpse of what they can expect at its iconic event, now in its 94th year.
The event will be more of a TV show, and less of a parade. All performances and activities will center around midtown and Macy’s Herald Square, Manhattan flagship, rather than travel a 2.5-mile parade route throughout the city. The retailer said it will only have about one-quarter of the number of event participants, who will wear face coverings and maintain social distancing while performing. Unlike in previous years, the performance will not include high school marching bands—those that were previously selected will perform next year. Macy’s said no one in the parade will be under the age of 18 years old.
“The Macy’s Parade is our love letter and gift to the City of New York and the nation,” said Susan Tercero, executive producer of Macy’s Thanksgiving Day Parade, in a statement. “Under the unique challenges of these unparalleled times, we felt it was important to continue this cherished holiday tradition that has been the opening act to the holiday season for generations of families.”