Brand Marketing

MillerCoors CEO on Bud Light's Super Bowl attack: 'We're happy to have this fight'

Wieden+Kennedy Bud Light Super Bowl - 'Special Delivery' (Anheuser Busch)
February 04, 2019 07:51 PM

It was not long ago that the nation's largest brewers pledged to work together to fend off the liquor and wine industries, which have been stealing market share from the beer industry for years. But any illusion of unity was shattered on Super Bowl Sunday when Aneusher-Busch InBev used advertising's biggest stage to launch a direct attack on MillerCoors.

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