It’s 5 o’clock somewhere, so lace up your sneakers and get ready to break a sweat, because Molson Coors wants to celebrate the launch of its new low-calorie lager, Coors Pure, by sending you on a beer run. Literally.
Between today and April 14, consumers of legal drinking age who go for a jog in the shape of a Coors Pure can, and map their circuit with a running app, can enter to win a 12-pack of the new product on the house. The giveaway is foundational to Coors Pure’s new launch campaign, appropriately dubbed “Beer Run.”
“As we approach summer, more exercise enthusiasts are making their ways to parks and streets across the country,” says Marcelo Pascoa, VP of marketing at Molson Coors, who adds that the company is “excited to introduce a beer that is the perfect refreshment for those who also try to live a healthier life.”
The USDA-certified organic brew—a first for Molson Coors—is officially debuting nationwide today to mark National Beer Day, which honors the 1933 enshrinement of the Harris-Cullen Act, a federal law that legalized the sale of some beers and cleared the way for an end to Prohibition in the U.S. later that year.