After a year in which many people sat on the couch and binge-watched TV instead of pursuing athletic endeavors, it’s doubtful that the majority of Americans are currently at their physical peak. Nike is ready for them, though, with a new campaign that celebrates the joy in the act of trying rather than of only succeeding.
The 60-second spot, “Play New,” shows well-known athletes trying out sports for which they are not known. Basketball star Sabrina Ionescu attempts to play tennis, while sprinter Dina Asher-Smith takes a swing at golf. The video also shows singer/songwriter Rosalía taking a stab at archery. (Spoiler alert: she doesn’t hit the bullseye.)
“Here’s to going for it … and being terrible. Here’s to giving it a shot, even though your shot is garbage,” a voiceover says. After showing the athletes enjoying themselves, the voiceover concludes, “You know what doesn’t suck? Trying to do something you’ve never done before.”