More consumers will be shopping digitally this holiday season, and PayPal will be ready for them. The payment platform recently began airing a spot that showcases how the brand can mesh with the new needs of shoppers as they continue to weather the changes brought on by the pandemic.
In the 60-second commercial, a dad uses PayPal to purchase all the things he needs to bring the famous Nutcracker ballet, a Christmas classic, to his dance-loving daughter at home. Online, he purchases lights, a movie-size screen and the Prince’s costume for himself to host a surprise backyard performance. “However you celebrate, make it one to remember,” text reads on the video.
“In such an unprecedented year, we knew the holidays would look a little different, and people will celebrate traditions in new ways and in some cases be virtually together,” says Jill Cress, VP of consumer marketing at PayPal. “We wanted our campaign to celebrate the real stories of real families whose inventiveness will undoubtedly make this holiday season one to remember.”