Pepsi adopts a new tagline, ‘That’s What I Like,’ and promises to stick with it

Pepsi is known for memorable taglines, from “Taste of a New Generation” to “Joy of Pepsi.” But lately, the soda’s catchphrases have been pretty forgetful—mostly because it hasn’t stuck to a single line in ads. But starting today, the brand is going for a more consistent approach with a new tagline, “That’s What I Like,” that will be used for all Pepsi varieties including regular Pepsi, Pepsi Zero Sugar and Diet Pepsi.