PepsiCo will debut its new reality dating competition series, designed to promote its new mango-flavored beverage, during the commercial breaks of MTV's series "The Challenge: Double Agents."
Following a product launch campaign last month that saw eligible singles promote themselves on Pepsi’s social media ad inventory, PepsiCo has doubled down on the “surprisingly perfect pairing” mantra that has backed Pepsi Mango since its debut, enlisting ViacomCBS to help create a new reality dating series that upholds the soda as an analogy for love.
Dubbed “Match Me If You Can,” the show’s premise is to bring a slew of reality TV stars from different franchises together to see if any of them can find their own surprisingly perfect pairing (wink wink). Produced by ViacomCBS’s in-house content studio Velocity, the five-part reality show will have an equally unorthodox rollout strategy.
The first episode of “Match Me If You Can” will air on April 21 during the season finale of long-running MTV show “The Challenge: Double Agents” via a string of commercial break takeovers. The soda giant calls these commercial-break takeovers, “a new concept from Pepsi and MTV that merges fandoms and creates a show within a show.” The show is airing at 8 p.m. EST and will also drop on MTV’s YouTube channel that same evening.
So it's a reality show within a reality show that solely stars contestants from reality shows past. Cue the music score from “Inception.”
After the series premiere, its remaining four episodes will continue to appear one-at-a-time on YouTube every subsequent Wednesday, with the entirety of the show simultaneously being made available on ViacomCBS' Pluto TV post-launch.