Popeyes is heading to a local California restaurant that famously re-sold its fried chicken to launch its first national chicken sandwich.
Popeyes is promoting the sandwich's debut by visiting the scene of what might be called a culinary crime. Sweet Dixie Kitchen, a restaurant in Long Beach, California, came under fire a couple of years ago after locals discovered the restaurant used Popeyes chicken in its chicken and waffles dish. The matter blew up on the Internet well beyond Long Beach after a local reporter wrote about it in an October 2017 story for the Long Beach Post.
Now, Popeyes is hoping the public’s memory of the event—which, lest you’ve forgotten, was dubbed #popeyesgate—won't deter people from wanting to try the chain's first national chicken sandwich.
Popeyes got Kim Sanchez, the Sweet Dixie Kitchen owner who bought and re-sold Popeyes chicken, to star in a video about the launch.