With many of their customers’ cars currently sitting idle in driveways across the U.S. due to the coronavirus lockdown, several auto insurers announced refunds this week. Now, they’re running ads to promote them.
Late Thursday, State Farm announced it will be returning up to $2 billion to its auto insurance customers as part of a recently revealed "Good Neighbor Relief Program." On average customers will receive a credit of 25 percent of their premiums for the period between March 20 and May 31, when many Americans are home and not driving to their workplaces. A 30-second commercial, filmed by State Farm associates from their homes, promoted the refunds.
“We know that our customers are driving less, which means fewer accidents,” says Melissa Vargas, a State Farm employee in agency operations, in the spot, which also includes an appearance from its "Jake from State Farm" character. State Farm’s lead creative agency, the Marketing Arm, helped the insurer produce the content, which came together in a matter of days, according to a spokeswoman.