This week, the latest episode of NBA star Carmelo Anthony’s new series “What’s In Your Glass,” streamed live on YouTube and Instagram. In it, Anthony sits down with NFL star Michael Strahan to sip some wine, take questions from those tuning in and just chat about everything from the coronavirus to Anthony’s side passion—wine.
In the month the show has been live, Anthony has interviewed athletes and stars like Jamie Foxx, Ludacris, VaynerMedia’s Gary Vaynerchuk and NBA’s Jimmy Butler in seven episodes that have brought in more than 550,000 views.
Since the coronavirus pandemic brought a swift end to live sports and the 2020 Olympics, many athletes have taken to streaming platforms like YouTube, Instagram and Twitch to share their own live content, allowing them to connect with their sports-starved fans outside of the arena.
Detroit Lions quarterback Chase Daniel's new YouTube show “Chase Chats” draws in tens of thousands of views, and professional sports stars like Miami Heat’s Meyers Leonard, Sacramento Kings’ Da’Aaron Fox and Cleveland Cavaliers’ Larry Nance Jr., are drawing in hundreds of thousands of views by streaming their game-play and hosting tournaments on Twitch.