Robots, 'Facial Coding' and Instant Focus Groups: Unilever Wants Better Metrics Faster and Cheaper

Unilever wants to move from such standard ad-industry metrics as recall and persuasion toward measuring how well people engage with marketing. And it's willing to look outside the conventional research industry to get what it wants, according to Keith Weed, chief marketing and communications officer of the world's second-biggest ad spender, who spoke at the Advertising Research Foundation Re:Think 2015 conference in New York on Monday.