Brand Marketing

WW’s new color-coded program divides the community, critics say

November 11, 2019 10:40 PM

WW, previously Weight Watchers, has a new program designed to give more options to members, with tailored plans serving three distinct WW communities. While members are generally excited for the plans, some are saying the program is dividing the current community, which has always been an important part of WW’s brand.

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