This is the most bizarre assignment I've ever
So why are you doing this?
I want to get off the apps. I was on six or seven and it takes up
so much time and it hasn't worked. I thought, "I'm a creative. How
can I try something different?" So here I am.
What do you mean it took up so much time?
Basically, any time I had a free moment, I'm swiping — on the
subway, between things. You could be texting multiple people at the
same time. Usually, it'll lead to one in-person meeting. You have
the same conversations with people over and over again.
The chief complaint seems to be that people spend more
time on the app than actually meeting in person. Was that an issue
No, I went on a lot of dates. I'm spontaneous. New York is
spontaneous. If we don't meet within a few days, you'll never
How'd you decide on $1,000? That's a lot of
It is, but hopefully I only have to pay one person.
What if you have multiple romantic whirlwinds? This
could backfire, potentially.
Ok, honestly if it backfired and I went out with all these amazing
guys and turned into "The Bachelorette" or something, that would be
a great problem to have. But that's probably not going to
When did you start putting this out there?
I just posted it last week on my social. I put it on my Instagram,
Facebook and Tumblr. I got a lot of great support from other women.
Old bosses, old mentors are like, "Girl power!"
Would you have ever done this while you were
No, I needed to have a stable job. And I wanted to wait to be [at
Partners & Spade] for a few weeks before I got any attention.
But my co-workers are super supportive.
Does your schedule/lifestyle as a creative director make
dating particularly challenging?
I think as a freelancer for the past three years it has been
challenging. Going from an interview to a first date isn't a good
idea, ever. You'd think constantly meeting new people would open up
the dating pool, but it actually makes it smaller since I've never
been a fan of dating people I work with. So that has been pretty
much everyone I have met in the last three years. Now that I took a
full-time job at Partners & Spade, it seems like the perfect
time to do this social experiment.
If you're going to make your pitch for why someone
should go on a date with you, what would it be?
There's no pitch!
There's gotta be a pitch.
I created the #LaceyMinimalist as my social about a year and a half
ago. It's my Tumblr for work, so if companies are hiring me to work
on social, I should have my own account that shows a point of view.
It shows what I do, who I am. There's nothing I'm not willing to
put on it. It's all out there.
Are you a minimalist?
A legit minimalist? Like from the Netflix documentary about the
guys who write books about minimalism?
I've seen that. I don't understand that if they don't own books,
why are they selling books? They should have made it an e-book.
They're selling clutter to everyone else!