The shop has gone on to develop more incredible,
function-over-form projects that have technology, not aesthetics,
at their core. The duo, who are both 25, worked on 'Tug of Store' for curator Svpply,
and a PR stunt for the ages with WhoDat.Biz, which punked the
entire Internet when everybody thought it was the domain name for
Kanye West's new project. Another big win was DrawWithYourFace.com, a game for Google Plus Hangouts
that let you, literally, draw with your face.
"To us, it's about just getting to the core of something, paring
it down and keeping it minimalist to expose its beauty," said
Vingiano. The idea is to start from scratch for every single
project. "People latch onto design tropes that are the result of
arbitrary decisions," said Ripps. "We don't do that."
See the rest of the 2012 Creativity 50