It’s been about four weeks that we’ve been sheltering in place. Though agencies, brands and creatives have been deprived of their usual resources, that hasn’t put a damper on their ability to create. Already we’ve seen trends appear and, in the span of days, get tired, as everyone struggles to deliver messages that connect with audiences. Here's a look back at some of the ideas that the pandemic has inspired so far—and which ones should be put to rest.
1. Logo spacing