Creativity

Rocco’s Alyse Borkan on building a lifestyle brand in the appliance category

Alyse Borkan. (Belle Morizio / courtesy of Rocco)
March 26, 2025 10:00 AM

Ad Age is marking Women’s History Month with a series of contributions from guest essayists. Today, Alyse Borkan, co-founder of smart fridge brand Rocco, writes about bringing innovation to an overwhelmingly male-dominated industry. Name the brand of your fridge.

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