Cadillac’s Juanita Slappy on the making of the ‘Black Future’ campaign

Ad Age is marking Black History Month 2024 with our fourth-annual Honoring Creative Excellence package. (Read the introduction here.) Today, guest editor Sheereen Miller-Russell turns the spotlight to Juanita Slappy, head of multicultural marketing at Cadillac, who writes about the automotive brand’s entry into the Web3 space with a multimedia campaign.