Cashmere’s Rebecca Williams on creating a true representation of Black culture for Disney

Ad Age is marking Black History Month 2024 with our fourth-annual Honoring Creative Excellence package. (Read the introduction here.) Today, guest editor Helen Hollien turns the spotlight to Rebecca Williams, group creative director at Cashmere, who shares her thoughts on the making of “Came to Play,” a 360 campaign for Disney Experiences told through the narrative of Black voices.