Hispanic Heritage Month 2022
Creative Excellence Showcase

Image courtesy of The Community and TikTok. Updated on October 17, 2022

Hispanic Heritage Month 2022
Creative Excellence Showcase

Image courtesy of The Community and TikTok. Updated on October 17, 2022
All month long, Ad Age and our guest editors will be shining a light on the important creative contributions of Hispanic and LatinX talent to advertising and marketing. Their influence weaves through every aspect of the industry, consistently pushing it forward and ensuring its relevance and impact on modern culture and consumers. Adage End Bug

TBWA's Nancy Reyes embraces tough questions for Family Equality

Nancy Reyes (Guest Editor)

CEO, TBWA/Chiat/Day New York

Pabel Martinez asks, '¿Quién Tú Eres?'

Pabel Martinez

Founder, Plurawl; Host of “¿Quién Tú Eres?" podcast

How Burger King rallied millennials around Chicken Fries

Ana Bermudez

Head of Brand Management, 72andSunny

TikTok's 'De Nada America' boldy honors the Hispanic 'DNA' of U.S. culture

Luis Montero

CEO, The Community

Female colleagues cheer each other on in Travelers' heartfelt campaign

Alexa Padron

Copywriter, TBWA/Chiat/Day New York

Nike honors Latina and Black teens redefining baseball and softball

Will Esparza (Guest Editor)

Co-founder, Chief Creative Officer, Hyphenated

How PepsiCo, P&G expanded storytelling around immigrant and Black lives

Gerardo Ortiz

VP-Creative Director, The Springhill Company

How DC Universe reached Pride, Women's Equality Day and more

Armando Samuels

Creative Director, DoorDash

Nike follows pro skateboarder Ishod Wair’s 'good day' in homage to a classic ad

Julian Vargas

Creator, Director, Hyphenated

How one creative's Peruvian roots led to Tide's game-changing marketing ideas

Daniel Lobatón (Guest Editor)

Chief Creative Officer, Saatchi & Saatchi N.Y.

Bomba Estéreo comes alive in Maria Jose Govea's vibrant photos

María Jose Govea

Photographer

MLB's 'tiny' move that made a huge difference to the Hispanic community

Morris Dávila

Executive Creative Director, Remezcla

How a small agency launched a follow-up to Nike and Jeff Staple's riot-inspiring shoe

Micky Ogando

Founder and Chief Creative Officer, Bakery Austin

The multicultural influences that helped make 'It's a Tide Ad' a winner

Alexis Estiz

Founder, and Chief Creative Officer, Pickle Music

How P&G raised the bar on bringing real diversity to the screen and beyond

Alvaro Soto

Creative Director, Grey NY

How Popeyes jumped on Beyoncé's pop culture moment

Carmen Rodriguez (Guest Editor)

Chief Client Officer, Gut

How Michelob Ultra inspired US farmers to go organic

Marcela Garcia

VP-Marketing, Stella Artois

How Harry Styles' chicken nugget moment led to content gold for Popeyes

Jose Garcia

ACD, Gut

How Casa Verde disrupted plant-based food with traditional Latin American flavors

Harry Lewis

Founder, Casa Verde

How two immigrants from Peru took a Dole campaign to the UN

Gian Carlo Lanfranco and Rolando Cordova

Co founders and chief creative officers L&C New York

How Topo Chico challenged Cinco de Mayo clichés with a pawn shop

Ginacarlo Rodas Garay

Group Creative Director, Droga5

Web production by Corey Holmes.