Hispanic Heritage Month 2022—a celebration of creative excellence

Hispanic Heritage Month 2022Creative Excellence Showcase Image courtesy of The Community and TikTok. Updated on October 17, 2022 Hispanic Heritage Month 2022Creative Excellence Showcase Image courtesy of The Community and TikTok. Updated on October 17, 2022 All month long, Ad Age and our guest editors will be shining a light on the important creative contributions of Hispanic and LatinX talent to advertising and marketing. Their influence weaves through every aspect of the industry, consistently pushing it forward and ensuring its relevance and impact on modern culture and consumers. TBWA's Nancy Reyes embraces tough questions for Family Equality Nancy Reyes (Guest Editor) CEO, TBWA/Chiat/Day New York Pabel Martinez asks, '¿Quién Tú Eres?' Pabel Martinez Founder, Plurawl; Host of “¿Quién Tú Eres?" podcast How Burger King rallied millennials around Chicken Fries Ana Bermudez Head of Brand Management, 72andSunny TikTok's 'De Nada America' boldy honors the Hispanic 'DNA' of U.S. culture Luis Montero CEO, The Community Female colleagues cheer each other on in Travelers' heartfelt campaign Alexa Padron Copywriter, TBWA/Chiat/Day New York Nike honors Latina and Black teens redefining baseball and softball Will Esparza (Guest Editor) Co-founder, Chief Creative Officer, Hyphenated How PepsiCo, P&G expanded storytelling around immigrant and Black lives Gerardo Ortiz VP-Creative Director, The Springhill Company How DC Universe reached Pride, Women's Equality Day and more Armando Samuels Creative Director, DoorDash Nike follows pro skateboarder Ishod Wair’s 'good day' in homage to a classic ad Julian Vargas Creator, Director, Hyphenated How one creative's Peruvian roots led to Tide's game-changing marketing ideas Daniel Lobatón (Guest Editor) Chief Creative Officer, Saatchi & Saatchi N.Y. Bomba Estéreo comes alive in Maria Jose Govea's vibrant photos María Jose Govea Photographer MLB's 'tiny' move that made a huge difference to the Hispanic community Morris Dávila Executive Creative Director, Remezcla How a small agency launched a follow-up to Nike and Jeff Staple's riot-inspiring shoe Micky Ogando Founder and Chief Creative Officer, Bakery Austin The multicultural influences that helped make 'It's a Tide Ad' a winner Alexis Estiz Founder, and Chief Creative Officer, Pickle Music How P&G raised the bar on bringing real diversity to the screen and beyond Alvaro Soto Creative Director, Grey NY How Popeyes jumped on Beyoncé's pop culture moment Carmen Rodriguez (Guest Editor) Chief Client Officer, Gut How Michelob Ultra inspired US farmers to go organic Marcela Garcia VP-Marketing, Stella Artois How Harry Styles' chicken nugget moment led to content gold for Popeyes Jose Garcia ACD, Gut How Casa Verde disrupted plant-based food with traditional Latin American flavors Harry Lewis Founder, Casa Verde How two immigrants from Peru took a Dole campaign to the UN Gian Carlo Lanfranco and Rolando Cordova Co founders and chief creative officers L&C New York How Topo Chico challenged Cinco de Mayo clichés with a pawn shop Ginacarlo Rodas Garay Group Creative Director, Droga5 Web production by Corey Holmes.

Hispanic Heritage Month 2022—a celebration of creative excellence

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