Paul Hunter and Kerstin Emhoff Launch Prettybird

Former HSI director Paul Hunter and executive producer Kerstin Emhoff have given flight to Prettybird, a new production company that they say will put a premium on creative fluidity and partnerships while being positioned to address the industry's shifting production needs. "We came from a very big company where we definitely spent a lot of time crossing over from music videos to commercials or commercials to movies, or print photography to commercials," Emhoff says. "It's exciting to start from scratch and make it not about crossing over into things, but about bringing people together in a way that you're using the best of everyone."