Creativity

Clio Awards—Marcel’s women’s soccer campaign takes top honors as McCann and Mattel also win big

“WoMen’s Football” revealed game highlights of male French soccer players actually featured women. (FFF and Orange)
May 02, 2024 02:00 AM

French telecom provider Orange’s “WoMen’s Football” campaign by Publicis agency Marcel took top honors at the 2024 Clio Awards on Wednesday night, picking up four Grand Clios. Three other campaigns picked up two Grand Clios each: Microsoft’s “ADLaM” by McCann New York; Mastercard’s “Where to Settle” by McCann Poland and McCann New York; and “Barbie The Movie” by Mattel for Barbie.

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