11 creative campaigns to know about today

Happy Monday. Among today’s new campaigns, Snickers welcomes the M&M’s characters to its Halloween advertising for the first time. Also, Adidas and Farm Rio team up for a vertigo-inducing game of soccer-ball juggling. And Levi’s unveils a second apparel collection with sports car maker McLaren. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here Adidas x Farm Rio: A new capsule collection celebrates a decade of partnership between Adidas and Farm Rio, the Brazilian women’s clothing and lifestyle brand. A hero video (below) shows an extremely high-altitude game of “altinha,” where soccer players work together to keep the ball from hitting the ground. Gabriel Novis directed the film, which features real athletes high in the air, standing on a sand platform tethered to a hot air balloon. Axe: The Unilever brand’s new campaign in Spain and Latin America from LOLA MullenLowe tops our weekly list of the five best campaigns to know about right now. See what else made the cut. BMW Motorrad: The motorcycle division of automaker BMW unveiled print ads from Serviceplan Switzerland that reimagine country flags as stunning landscapes to remind riders that BMW motorcycles are made for exploring the world. Below, check out ads that reference Scotland, France and Tanzania. Ghetto Gastro: The Bronx-born culinary collective is out with a really fun and stylish campaign called “BOP Line,” which features Gwyneth Paltrow, a toaster on wheels and a hotline you can call to engage with the brand. Human Rights Campaign: With just over three weeks until Election Day, a new ad (below) from the Human Rights Campaign offers a spin on the “walk of shame”—for those who don’t vote. KFC: The chain says the chicken sandwich wars are over, but the chicken tender battle has just begun, in its first campaign from Highdive. Levi’s x McLaren: Following a collaboration in July for the British Grand Prix, Levi’s has launched a second apparel collection with McLaren, featuring jeans, graphic tees and more inspired by modern racing culture. Mio: The Kraft Heinz water-enhancer brand is paying Gen Zers to turn their Stanleys and other reusable water bottles into mini billboards. Morphe: Expecting drama when you head home for the holidays? The family in this eye-catching makeup campaign from Design Army weathers sibling storms and more in a series of over-the-top spots. Safehaven: The Toronto-based nonprofit launched a creative campaign with agency The Local Collective to shine a light on the stories of the 1% of medically complex children whose experiences are often overlooked. Scored to Maya Angelou’s poem “Alone,” the ad calls for collective awareness and compassion for others, reminding viewers that acts of recognition can make a difference. Snickers: The Mars candy brand welcomes the M&M’s characters into its Halloween universe for the first time in a 15-second spot from BBDO New York. Pete Marquis directed. See all three Snickers Halloween spots below. See all our daily creativity roundups here.

11 creative campaigns to know about today

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