15 creative campaigns to know about today

Among today’s creative highlights, AT&T celebrates newness in comic spots from director Brian Billow; Channel 4 pits boomers against Gen Z in a campaign for a zombie show; and a spot from Domino’s France seems like total gibberish—but isn’t. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here Amica Insurance: The insurance company made its debut Tuesday as the official jersey patch partner and auto, home and life insurance partner of the Boston Celtics. It also released a stirring 60-second spot from Mother New York starring Celtics superstar Jayson Tatum. AT&T: The telecom pushes its “Next Up Anytime” program—where you get a new iPhone every year—with two amusing spots celebrating feelings of newness, from getting the spark back in bed to the joy of having a new baby. Dieste, BBDO Los Angeles and Critical Mass worked on the comic spots, which were directed by Brian Billow. Bethpage: The credit union based in Long Island, New York, is launching a new strategy centered around women’s empowerment through a mission themed “Money Like a Woman,” developed by agency StrawberryFrog. Booking.com: The travel site partnered with Buffalo Bills rookie wide receiver Keon Coleman—already recognized as one of the league’s funniest players—for a road trip mockumentary where he visits Niagara Falls. The campaign, by We Are Social Amsterdam, is part of the brand’s ongoing “Genius” campaign. View this post on Instagram A post shared by Booking.com (@bookingcom) Channel 4: The U.K. broadcaster is pushing a new zombie drama, “Generation Z,” with creepy ads mirroring the theme of the show: that infected boomer zombies get a taste for Gen Z meat, sparking an inter-generational clash. There are posters, influencer elements, a Snapchat filter and the trailer below, among other stomach-turning materials. In-house agency 4Creative created the work. Diablo IV: The latest campaign for the Blizzard Entertainment video game, from Mojo Supermarket, lets fans send deadly flowers to a foe or frenemy. Bouquets designed by celebrity florist Dead Flowers include carnivorous and trypophobia-inducing plants and come with a devilish poem. The stunt also included a demon-like “Acolyte of Hatred” who roamed New York on Tuesday, handing out flowers to passersby. Domino’s France: Indie agency Grinta created the seemingly baffling spot below, in which Domino’s employees appear to be talking gibberish to each other. Turns out they are speaking in Morse code—and their chat includes a special offer. E.l.f. Beauty: The brand’s “Dupe That” campaign encourages other companies to emulate its sustainability initiatives, DEI policies and other values. The campaign, by Madwell, includes unicorn characters on nearly two dozen digital displays in the World Trade Center retail complex and a two-page print ad in The New York Times. Geico: We speak with the insurer and The Martin Agency about their classic “Horror Movie” spot, which has become something of a Halloween staple and is celebrating 10 years on the air this year. Hims & Hers: The telehealth company, known for its lighthearted sexual health and hair loss ads, takes a more serious approach in print ads in The New York Times drawing attention to the obesity epidemic. The full-page ads, made in-house, will run in the paper’s news section every Sunday through the end of the year. Knife Crime London: TBWA\MCR launched a hard-hitting poster campaign in the U.K. highlighting how underfunding of youth services has contributed to the surge in knife crime. The insight—that more cuts lead to more cuts—comes to life on three ads with young people depicted as victims of knife crime. myQ: The smart home ecosystem channels “The Wizard of Oz” in spots that reimagine “If I Only Had a Brain” as “If My Home Just Had a Brain.” Havas Chicago worked with directors Si & Ad on the campaign. NBA: The league’s early-season cup tournament, now known as the Emirates Cup, is hyped through a new film with five NBA superstars as thieves plotting to steal the trophy from Anthony Davis, whose Los Angeles Lakers won it last year. Michael Imperioli and Rosario Dawson are the masterminds of “The Heist II” (a sequel to last year’s “The Heist”) with Stephen Curry, Shai Gilgeous-Alexander, Tyrese Haliburton, Jrue Holiday and Jamal Murray deploying a range of stealth crime-thriller tactics. Translation created the ad. United Arab Emirates: The country unveiled a flying taxi in London last week, part of its “Bring Your Impossible” campaign emphasizing that innovation and progress are at the heart of the UAE’s vision for the future. Impact BBDO, The Experiential Group and Omnicom Productions collaborated on the campaign. Vienna Tourist Board: The city known for its architectural grandeur is making its iconic historical residences available to view on Realtor.com. When users click on the properties, they’re told they are not for sale—but are open for visits year-round. Creative agency Jung von Matt Donau led the campaign, which is called “Unreal Estates.” See all our daily creativity roundups here. Contributing: Jon Springer A-List & Creativity Awards Enter for a chance to be recognized as the best in advertising Submit your entry here

15 creative campaigns to know about today

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